News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Entertainment

Today in entertainment history: Oct. 2

Fresh
elvis

A look back at the Hollywood headlines that made history.

in Sports, Viral Videos

John Oliver explains English soccer

20-overlay

The "Last Week Tonight" host explains the class system of English soccer to David Letterman.

in Entertainment

Jimmy Kimmel is the Internet’s most dangerous man

kimmel

Searching for the late-night comedian may be hazardous to your hard drive.