News

Target hopes to make shopping a ‘snap’

Target hopes to make shopping a ‘snap’

IN A SNAP:Ever see something in an ad or a display and want to buy it — but you don't know who makes it? Target is coming out with an app that helps bridge that gap for shoppers. Photo: Associated Press

NEW YORK (AP) — Ever see something in an ad or a display and want to buy it — but you don’t know who makes it? Target is coming out with an app that helps bridge that gap for shoppers.

It’s an app called “In a Snap” — and it will let you scan through magazine ads in home decor magazines like Architecture and Real Simple.

Users scan the image — and when it’s recognized by the app, it can be added to your shopping cart as a possible purchase.

There are already apps that can scan codes and tell you what the product is and where to buy it. But it’s harder to come up with one that does a consistent job of recognizing images or objects.

Recent Headlines

in Music

Shania Twain can’t stop, won’t stop

22-overlay

The superstar's first tour in 11 years was expected to be her last, but it appears that may have changed.

in Music

Janet Jackson kicks off world tour

16-overlay2

The "Rhythm Nation" hitmaker took the stage in an all-white ensemble and was joined by a group of young girls — her "JTribe" — to perform classic hits and songs from her upcoming 11th album, "Unbreakable."

in Entertainment

Nicholas Hoult to take on J.D. Salinger in new biopic

nicholashoult

The British actor will portray the beloved American author in "Rebel in the Rye."