Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in Viral Videos

WATCH: Musical morning announcements with Gabrielle Union and Jimmy Fallon


Your vice principal probably never delivered the morning announcements like this.

in Weird

#ExtremePhonePinching is latest stupid Internet trend


Ready for a bizarre new internet trend? It's Extreme Phone Pinching, and it's extremely dumb.

in Viral Videos

WATCH: ‘The Walking Dead’ gets the ‘Friends’ treatment


What if the hit TV show used a more upbeat opening theme song?