News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Recent Headlines

3 hours ago in Entertainment

Today in entertainment history: May 24

paulgray16127583420372

A walk down Hollywood's memory lane.

16 hours ago in Viral Videos

Bernie and Hillary walk into a bar

11-overlay-11

The Democratic presidential candidates reminisce about their time running against each other in the primary.

17 hours ago in Entertainment

Angelina Jolie, the college professor

jolie202987710507

The "Tomb Raider" star is becoming a visiting professor for a new one-year master's course at the London School of Economics.